Aviva Mehta noticed her husband regularly talked about money and investing in his social circles. She set out to do the same among the women in her life. The 27-year old started a book club focused on personal finance. The topic comes up regularly on video calls with friends. On a recent evening, the New York resident discussed investing over a glass of wine. "Women are making strides in every other aspect," Mehta said. "We have to normalize it for women and not just look at it as something