As Networks and Streamers Head to the Upfronts, They Have Plenty to Tout — And Just As Many Needs
Mihaela Măncilă
The networks may now take a backseat to larger conglomerate sales at the upfronts , but what they’re showing between ads — the actual programs — still matters. Of course, these days that mostly means live sports. Entertainment fare is facing reduced shelf space in primetime, and even the streamers are placing more of their attention on live events, which perhaps means less attention on good ol’ fashioned scripted programming. Maybe that’s why it feels like there are fewer shows on the bubble or
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