Can Deodorant Be a Luxury Product?
Educatie
Deodorant makers like Salt and Stone or Papatui are infusing their formulas with high-quality scents to elevate their offering amid a greater perfume boom — and a looming sense of fine fragrance fatigue. Following a boom in perfume, fine fragrance is spanning head to toe, with deodorants expected to drive the final phase of growth; The global market is estimated to be worth nearly $30 billion by 2026, according to market research firm Euromonitor. The success of Donna Karan’s Cashmere Mist
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