The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx. Nike is strategically transforming its niche ACG sub-label into a mainstream outdoor performance brand, directly challenging established players like The North Face and Columbia by leveraging its core athletic footwear expertise The brand