With the recent Chocolate Finance saga putting the role of financial influencers under the spotlight, CNA looks at how these “finfluencers” build an audience and their motivations to share tips with others. SINGAPORE: When news broke of Chocolate Finance’s suspension of their instant withdrawal service, personal finance blogger Dawn Cher – who runs the SG Budget Babe blog – was inundated with messages from anxious followers. At the time, Ms Cher, who has a corporate job, was out of the country