Media Rating Council Approves Nielsen's Integration of First-Party Live Streaming Data Into TV Ratings Measurement
Mihaela Măncilă
The regulator also renewed the ratings measurement firm’s accreditation (Nielsen) The Media Rating Council has renewed its accreditation of Nielsen’s national panel ratings measurement and approved the integration of its first-party live streaming data. The firm noted that the vote of confidence from the MRC makes it the “first accredited live-streaming solution with persons-level granularity” and “bolsters all of streaming measurement moving forward.” “We’re thrilled and humbled to earn first-
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