Fertility startup that screens embryos to predict height, intelligence and disease sparks debate with ‘great genes’ campaign

Sanatate

The gene -ie is out of the bottle. A fertility startup that offers embryo screening to predict a baby’s height and intelligence has sparked controversy with a series of provocative new ads. Nucleus Genomics blanketed Big Apple subway stations with billboards this week as part of their “Have Your Best Baby” campaign, encouraging prospective parents to “build generational health.” The company also posted fliers outside the American Eagle flagship in SoHo, reading “These babies have great genes” —