Social media is an empire of illusions, built on pixels and vanity.Every like, every follower, every engagement chart glows like divine proof that we matter and that we are winning. But most of what we measure online is a fantasy.Our phone, tablet, or computer dashboard have become digital idols, and funders pour millions into them without understanding what any of it means. We now spend more than $150 million a year on this illusion.We bankroll people and organizations that chase visibility