Tracking the films you watch, the books you read and the miles you run might be seen as unnecessary online bragging, but it is an alternative to the broad, bewildering world of modern social media –and, refreshingly, is not social at all, writes Andrew Griffin I t started in October, when I was so taken with the film Bugonia that I needed to tell the world. Onto Letterboxd I went, reviving an account that hadn’t been touched since before the pandemic, to tell the not-at-all-waiting world that