Where Fans Dive in: Why YouTube Is the Epicentre of Culture for Music and Sports

Sport

Over the years, there’s been a rise of trusted voices and creators on YouTube, leading to a shift away from traditional media. In fact, their content often surpasses viewership across TV and film and becomes a cultural phenomenon. A case in point is Mark Goldbridge, a passionate football fan and influencer who has multiple YouTube channels, including “That’s Football,” which has over 1.4 million subscribers. His popular channels are where football fans can have their say on everything to do

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