Kyriba’s Bob Stark: Why Strategy Precedes AI

Tehnologie

Bob Stark, global head of Market Strategy at Kyriba—winner of two global FX Tech awards—says lack of data visibility, not a lack of AI tools, is costing companies billions in currency losses. Global Finance: Kyriba’s data often highlight billions in corporate foreign exchange losses. What is the most prevalent mistake companies make? Bob Stark: The biggest thing we find is that they don’t have enough data to make a data-driven decision around FX, which boils down to a lack of visibility into

Kyriba’s Bob Stark: Why Strategy Precedes AI https://gfmag.com/ - 12.01.2026 11:53

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Kyriba’s Bob Stark: Why Strategy Precedes AI https://gfmag.com/ - 12.01.2026 11:53