The Allbirds Pivot Is a Terrible Idea … Right?
Mihaela Păun
This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here. Walk into any Silicon Valley office in the late 2010s, and you’d probably see at least one pair of Allbirds. Woolly and eco-friendly, the sneakers once epitomized a certain kind of corporate culture (even Barack Obama was a fan), and the company behind them was valued at roughly $4 billion at its
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