At Málaga’s Mafiz industry zone, Ibermedia Next emerged as more than a funding mechanism. Backed by European Next Generation funds through Spain’s Audiovisual Hub of Europe drive, the initiative is increasingly functioning as a practical engine for animated projects across Ibero-America, supporting not just development materials but also the cross-border alliances needed to move them forward. Moderating the session, Jara Ayúcar, director of marketing policy at Spain’s ICAA, described Ibermedia