6 popular items that are getting 'smaller' in size but not cheaper
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The prices remain the same, and the packaging looks familiar but inside, there's less than before. As inflation and soaring production costs continue to put pressure on manufacturers, many are subtly reducing quantities rather than outrightly increasing prices. This strategy, known as "shrinkflation", has become a defining feature of the cost of living crisis, impacting everything from chocolate bars to toothpaste. Examples include decreasing the number of crisps in a packet or making products
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