America is losing big on sports betting | The Gray Area

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Almost every tech platform is designed to grab and hold your attention, to keep you clicking, scrolling, and buying for as long as possible. Sports gambling has become one of the clearest examples of this. The industry has created frictionless apps on your phone that let you bet on everything from March Madness to a pregame coin toss to who wins a minor league British dart tournament. While betting has become easier — and arguably fun — the cost of these apps is much higher than the money that