'Dune: Prophecy': How HBO Used Comic Con to Turn Its Global Premiere Into a Fan-Focused Experience | Exclusive
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“Having a party isn’t to just have a party and to celebrate. It’s to let people know that something big is happening,” SVP Jen Weinberg tells TheWrap Costumes from the "Dune: Prophecy" premiere (Photo Credit: David Jon/HBO) At this point, the premiere party has practically become synonymous with the word ‘Hollywood.’ But for the global premiere of HBO’s “Dune: Prophecy,” the company wanted to do something a bit different. Knowing the passion around the Frank Herbert novels and the Denis
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