Raluca Zamfir (RAN Communication): Smart companies must adapt by focusing on consumers, not their own brand, and measure their outtakes, outcomes, and impacts
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We continue the series of interviews that looks at the marcomm industry and that started with Roxana Memetea , by talking with another true leader of the industry, Raluca Zamfir , Managing Partner at RAN Communication Agency . We discussed the agency’s year, the new roads and challenges it took, how they differentiate from the competition, new trends, as well as what she foresees for 2025. By Romanita Oprea How was 2024 from a business point of view? Unpredictable, but not unsurvivable. What
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