The 20th edition of the study “Illicit cigarette and heated tobacco consumption, and oral nicotine share in Europe” analyzing the scale of the illicit cigarette trade in the European Union, conducted by KPMG LLP on behalf of Philip Morris International, shows that consumption of black-market cigarettes rose more than 7% year-on-year in 2025, reaching levels not seen in over a decade, with counterfeit cigarettes playing an increasingly significant role across member states. In 2025, illicit