The hot season brings a new wave of production in the ice-cream industry, which is now operating at full capacity. Betty Ice, one of Romania’s largest ice-cream producers, aims to reach more than 20 million litres produced annually at its Suceava factory. “The ice cream market in Romania has been on an upward trend for several years. In 2024, Romanians consumed an average of 3 litres of ice cream per capita – 20% more than in 2019, studies show. Demand peaks in the summer months, with a peak