Commentary: How I got hooked on Labubu and blind box collectibles
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From browsing the store to unboxing the figurine, every step of the blind box experience makes shoppers want more, says writer Karen Tee. SINGAPORE: I was wandering through a shopping mall in Beijing when I walked into a Pop Mart store for the first time. After seeing countless social media posts about the Labubu plush toys , popularised by K-pop singer Lisa of Blackpink, my curiosity was piqued. The brightly lit store was stacked with blind boxes - sealed toys hidden in vibrant packaging.
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