RCA is reviving Jive Records as a standalone label, the company announced today (February 3). Former UnitedMasters executives Mike Weiss and David Melhado will serve as co-presidents of the revamped imprint. They'll run operations from Sony Music ’s New York City headquarters. The announcement comes more than a decade after RCA shut down Jive, along with Arista Records and J Records. All three labels were dissolved into RCA’s roster in the wake of Sony’s 2008 merger with BMG, RCA’s parent