Roxana Memetea (DDB): In a world where everyone can produce quickly, the role of the idea is more important than ever
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In a new series of interviews launched today, BR sat down with Roxana Memetea , Managing Director DDB, and talked about her wishes for 2026, both for the agency and the advertising industry, clients and what they are looking for, trends and many more. By Romanita Oprea How did you start the year & what are your expectations for DDB in 2026? As we all know, 2025 closed with many warning signs around the economic outlook for 2026, the mounting pressure from AI’s evolution and sweeping changes
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