Battlefield 6 is one of EA’s most important launches in years. As the company becomes laser-focused on big, bankable franchises and looks to compete with the beast that is Activision’s Call of Duty , EA needs Battlefield 6 to be a hit when it debuts on October 10th — especially after the previous game in the series had a rough release — and it’s putting an incredible amount of effort into making it successful. The recently announced $55 billion deal to take EA private has only upped the stakes.