At a time when what it means to be American is fraught with heavy political and cultural shifts and growing divisiveness, Ralph Lauren has the unenviable task of outfitting Team USA for the upcoming Milan Olympic Games and, at least visually, presenting to the world a unified snapshot of America today. “We kept coming back to accenting everything in white,” says David Lauren, chief branding and innovation officer at Ralph Lauren Corporation. “We felt the purity and simplicity feels fresh, and