How do you build a $600 million business in a crowded market without giving up control of your company? Forbes' Maggie McGrath sits down with Ron Rudzin, Founder and CEO of Saatva, to discuss how he bootstrapped a luxury e-commerce mattress brand with just $350,000. Rudzin breaks down his contrarian business playbook: why he flat-out rejected the "bed in a box" craze, how he successfully expanded into highly profitable brick-and-mortar "viewing rooms," and why he decided to vertically integrate