Toys R Us is back — well, sort of. Children of the '90s and early 2000s are likely familiar with the chain's backward R and giraffe mascot . Like many retailers, however, Toys R Us struggled to navigate the world of e-commerce, and eventually closed all of its US locations in 2018 after filing for bankruptcy protection. But, while the Toys R Us stores of the past may be gone, the brand has gotten a revival under new management. Some in the retail world refer to such stores as " zombie brands ."