Being a fighter pilot in the Air Force, Josh Gunderson was familiar with high-stress situations.  To stay alert and sharp, Gunderson would rely on tobacco for the nicotine kick and a way to wind down. Eventually, he quit tobacco products and began using nicotine pouches to stem his cravings. He knew this wasn’t a healthy alternative.  But he also realized there were other people, whether they were active-duty military members, veterans, first responders, and law enforcement officers, who also