Writing about beauty in the Noughties, Eleanor Tucker helped normalise the idea that ageing in women is something to ‘fix’. Two decades on, she reflects on the lies she told and deeply regrets O ne afternoon, rereading old articles I wrote as a beauty journalist, I smiled at pun headlines – “How now brown brow” was a favourite – and looked longingly at the price of an eye pencil back in the Noughties. I also mourned the loss of Clarisonic cleansing brushes (what happened to them?) and wondered