Health experts in Bulgaria are advocating for the introduction of a tax on sweetened soft drinks as part of a broader effort to curb non-communicable diseases. According to specialists from Health Metrics, a company that collects and analyzes health , social, and economic data to guide policy decisions, such a measure could serve as a key tool in public health policy rather than a punitive action. Arkady Sharkov, health economist and managing partner at Health Metrics, emphasized that revenues