Context matters as much as content in determining whether text is machine generated or not, says the Financial Times’ Elaine Moore. LONDON: It’s easy to spot when something was written by artificial intelligence, isn’t it? The text is so generically bland. Even if it seems superficially impressive it lacks edge. Plus there are the obvious tells – the em dashes, the “rule of three” examples and the constant use of words like “delve” and “underscore”. The writing, as one machine learning