Bose wants a bigger chunk of the music business. The audio-equipment maker has created Bose Studios, an in-house content studio designed to help it shift from campaign-driven marketing, the company exclusively told CMO Insider. One key differentiator is the launch of a new record label, Bose Records. Bose CMO Jim Mollica said in an interview that the plan isn't to go toe-to-toe with the "Big Three" label conglomerates, but rather to help break underappreciated or new artists and — crucially —