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Get ready for Disney's big AI ads push

Entertainment

Disney's AI ad push is picking up steam. The company is preparing to launch a beta version of a tool for AI-generated TV ads in July, a Disney exec said at an internal meeting, according to an audio recording shared with Business Insider. The entertainment giant originally shared news of the tool in January, as part of a broader  CES announcement of upcoming tech-driven features for advertisers. Other major ad sellers, such as Google, Meta, and TikTok, have also rolled out AI ad-generation

Get ready for Disney's big AI ads push https://www.businessinsider.com - 00:29

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Get ready for Disney's big AI ads push https://www.businessinsider.com - 00:29
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that collided with the widget's id, which an ID-based // query would have removed alongside the widget. The H1 id has // since been removed (see also: ), but // class selectors remain the safer pattern. '.insticator-product-group', '.instiengage-core-commenting', '.instiengage-trending-now', // Legacy targets — kept defensively in case any older surface lingers. '.piano-in-article-reco', '.connatixcontainer', '.twitter-tweet', '#comment-policy', '#comment-block' ]; selectorsToRemove.forEach(function (sel) { document.querySelectorAll(sel).forEach(function (el) { el.remove(); }); }); // Post-pass: any .twt-content-only-hide wrapper that's left with only // ornamental content ( elements, whitespace, or nothing) is an // orphan from removed ad/recirc content. Sweep them up so we don't show // empty striped blocks between paragraphs. document.querySelectorAll('.twt-content-only-hide').forEach(function (el) { var hasMeaningfulContent = Array.prototype.some.call(el.children, function (child) { return child.tagName !== 'HR' && child.tagName !== 'SCRIPT'; }); if (!hasMeaningfulContent) { el.remove(); } }); // Drop any height that prior code may have set on .bigtext so it grows // to fit the visible body + paywall iframe naturally. Also clear the // base `overflow: hidden` from typography.scss — `overflow: hidden` // on .bigtext would silently break `position: sticky` on the paywall // by turning .bigtext into a non-scrolling clip context. $btext.css({ 'height': 'auto', 'overflow': 'visible' }); // If EA already unlocked the article, skip locking entirely if (window.__gnewsUnlocked) return; var urlParams = new URLSearchParams(window.location.search); var isEA = urlParams.has('gaa_at'); document.querySelector(offerParams.containerSelector).classList.add("template-shown"); var $btext = $('.bigtext'); var threshold = (offerParams.containerSelector == ".piano-content-lock-upper") ? 3 : 6; if (isEA) { // EA flow: use CSS-only hiding (reversible by unlockArticle) $btext.find("p").slice(threshold).addClass('ea-hidden'); document.body.classList.add('piano-paywall-applied'); } else { // Non-EA flow: existing destructive behavior $btext.find("p").slice(threshold).remove(); var elemsToRemove = []; elemsToRemove.push(document.querySelector(".piano-in-article-reco")); elemsToRemove.push(document.querySelector(".connatixcontainer")); elemsToRemove.push(document.querySelector(".twitter-tweet")); elemsToRemove.push(document.querySelector('#comment-policy')); elemsToRemove.push(document.querySelector('#comment-block')); elemsToRemove.push(document.querySelectorAll('.OUTBRAIN')); elemsToRemove.forEach(function(item){ if (item) { item.remove(); } }); } var newHeight = 0; var visibleContent = $btext.find('p:visible'); for (var i=0; i 0 ? navHeight : STICKY_TOP_OFFSET_FALLBACK - 10) + 10; } function syncStickyContext() { var $btext = $('.bigtext'); var $container = $( '.piano-content-lock-upper.template-shown, .piano-content-lock.template-shown' ).first(); if (!$btext.length || !$container.length) return; if (window.innerWidth 0 && iframeHeight Skip to content Close Back America's Newspaper 1 Subscribe Close Sign in Sign in Subscribe {# Register for free to manage your followed authors and newsletters in one place. #} Newsletter signup Gift subscriptions Customer service Sign Out My Account Manage newsletters Following authors Gift subscriptions Today's E-Edition Customer service Search Search Keyword: Search News Corrections Politics National World Security The Advocates Seen, Heard & Whispered Business & Economy D.C. 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