Why clear fees, card payments, account access, downtimes, and data security are important in online services. Online services are no longer just a movie subscription or food delivery. Through the phone, you pay for parking in Sofia, an English course, cloud storage, a BDZ (Bulgarian State Railways) ticket, or access to a gaming platform. Therefore, the first question is not whether the site looks modern, but whether a person understands what they are paying for, when they are paying, and how