Connected TV has become YouTube ‘s fastest-growing screen in India, reaching more than 75 million adults, as the platform pushes deeper into living-room viewing and signals a structural shift in how it partners with the country’s media and entertainment sector. Gunjan Soni , country managing director of YouTube India, made the remarks at the APOS conference in Bali on Wednesday, laying out a three-part operational approach for M&E partners centered on promotional distribution, revenue