Grapefruit at 26: UX pioneering, AI innovation, and partnerships that stand the test of time

Raluca Maniță

Grapefruit celebrates 26 years of activity, a chapter marked by continuous evolution alongside its partners and guided by a philosophy that has shaped every decision: people, not jobs. Founded in November 1999, Grapefruit began its journey as a branding and web design agency. In 2012, it became one of the first companies in Romania to introduce the concept of UX into practice, transforming the way brands built relationships with their users. Today, after more than two decades, Grapefruit

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