Come again? The infamous little blue pill that keeps men up and at ’em may improve a different kind of hardness — hardness of hearing , that is. A new study reports that Viagra has the potential to reverse a frequently permanent type of inherited hearing loss. About 3 in 2,000 people are born with auditory impairments. The good news is that popping a Viagra could come with a surprising perk beyond the bedroom. Research published in The Journal of Clinical Investigation highlighted a mutation in