Nielsen's New Ratings Method Approved by Media Rating Council

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Ratings The firm’s Big Data + Panel measurement includes ratings from cable, satellite set-top boxes and smart TVs across 45 million households and 75 million devices Photo courtesy of Nielsen The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which tracks a specific group or market’s viewing habits — with data from cable, satellite set-top boxes and smart

Nielsen's New Ratings Method Approved by Media Rating Council https://www.thewrap.com/ - 22.01.2025 17:00

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Nielsen's New Ratings Method Approved by Media Rating Council https://www.thewrap.com/ - 22.01.2025 17:00