By Tarun Sai Lomte Reviewed by Susha Cheriyedath, M.Sc. Jun 5 2026 Internal documents reveal how cigarette-era product engineering, consumer psychology, and “better-for-you” reformulation tactics helped shape one of America’s most recognizable child-focused ultra-processed food brands. Tobacco Industry Contributions to the Development of Ultraprocessed Food in the United States, 1985‒2007: A Case Study of Lunchables A recent study published in the  American Journal of Public Health traced the