Three friends with no fashion background built a $100 million retail business in Washington, DC by doing what many in multi-brand e-commerce couldn’t: defining their customer and sticking to their preppy aesthetic. Tuckernuck has emerged as a success story in multi-brand in e-commerce, hitting over $100 million in sales and growing. The retailer, which opens its second retail store this month on Manhattan's Upper East Side, has focused on providing a curated brand assortment while also growing