After a 2024 marked by adaptation and consolidation, Romanian eCommerce entered 2025 with a more restrained dynamic. According to MerchantPro Compass, the biannual analysis conducted by MerchantPro, a SaaS eCommerce platform supporting over 2,000 active online stores—the first half of this year confirms a paradigm shift: it’s no longer about how much you sell, but about how efficiently you do it. In H1 2025, online stores within the MerchantPro ecosystem recorded a +2% increase in sales revenue