EYERIM, a fast-growing direct-to-consumer eyewear brand in Central and Eastern Europe, plans to make Romania a strategic focus of its 2025 regional expansion. Now in its 10th year, the company forecasts €21 million in sales as it accelerates its transition from online fashion retailer to full-service optician. The company’s growth has been fueled by the expansion of its in-house product lines, including OiO and Kohe frames, custom lenses, and complimentary eye exams in its showrooms. These