The BoF Podcast | Khalid Al Tayer on Driving Transformation in the GCC’s Luxury Market
Business
In his first public interview, Khalid Al Tayer, managing director of Al Tayer Insignia and CEO of Ounass, joins BoF founder and CEO Imran Amed to discuss why brands need to go beyond ‘good enough’ to engage discerning customers in the Middle East.
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