Gen Z splurges more on groceries than on travel, clothing, and nights out

Răzvan Botea

In This Story INTU -1.83% LULU -1.89% Searching for the words “Erewhon haul” on TikTok will generate two things: hundreds of thousands of results and – for those who are both on-trend and under 30 – extreme levels of envy. Suggested Reading Elon Musk's role working for Trump has been downgraded to 'writing software' MrBeast could replace his thumbnail creators with AI, media exec says Starbucks plans to roll out a fresh batch of TV ads MrBeast could replace his thumbnail creators with AI, media

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