Easterseals Study Shows Stagnation in Disability Representation Despite $490 Billion Market | Video
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Report From Sundance Sundance 2025: Research reveals 51% of disabled audiences see fewer characters with disabilities as the organization announces genre for annual film challenge The entertainment industry may be missing out on a significant market opportunity, with the latest research from Easterseals showing that representation of disabilities in media has stagnated despite a U.S. audience commanding $490 billion in spending power. “There’s trillions of dollars of buying power within the
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