Finnish smart ring maker Oura is finally launching in India, taking on local rivals such as Ultrahuman in a relatively young smart ring market that is becoming price-sensitive thanks to an influx of low-cost options. Oura is selling its Ring 4 starting at ₹28,900 (about $313), and going up to ₹39,900 (around $432), alongside a ₹599 (about $6) monthly membership. In the U.S., the ring starts at $349 with a $5.99 subscription. In comparison, Ultrahuman’s Ring Air is priced at ₹28,499 (around $308)