Reddit expects revenue above estimates as AI tools fuel ad growth

Tehnologie

April 30 : Reddit forecast second-quarter revenue above analysts' estimates on Thursday betting on its AI-powered tools to boost advertising on the platform. Shares of the company rose around 3 per cent in volatile extended trading. They have fallen around 35 per cent so far this year. The social media company offers AI-focused features that allow advertisers to target users based on interests and communities within subreddit discussion threads. Its ad platform uses AI to improve campaign

Tag-uri: Advertising

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