Hollister partners with Target to tap into $89 billion back-to-college shopping market
Răzvan Țupa
Abercrombie & Fitch 's Hollister is branching out of its apparel roots and partnering with Target to start selling home and dorm decor for the first time as both brands look to new categories to drive growth. The collaboration, dubbed The Hollister Collection at Target, will launch online, in most Target stores and select Hollister locations on June 28 and will feature almost 60 items across men's and women's apparel and bedding. Hollister's tie-up with Target comes as both companies contend
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