Who Are the AWFULs? Trump Hates Them, So They’re Doing Something Right
Răzvan Țupa
Nomenclature is potent. Donald Trump loves a nickname, and there is power in naming things. Once a thing has a name, it can be categorized, judged, explained, and perhaps satirized and belittled. Over the last decade, Trump has had wild success with giving names to his rivals. Most are on about the eighth-grade level, but they have often subsequently flattened these rivals, sucked their power right out of them—Low Energy Jeb, Little Marco, Crooked Hillary, Sleepy Joe. This naming phenomena wasn’
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