12% of successful scams in 2025 used AI or deepfakes, according to poll of U.S. adults

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As AI is adopted across industries, it’s also being taken up by scammers. Around 6% of U.S. adults, or around 15 million people, were scammed out of money last year, a new Gallup and Stop Scams Alliance survey finds , and victims reported that 12% of those scams involved AI or deepfakes. “These guys aren’t called organized crime for nothing. They’re actually organized, and they’re using their organization to start attacking us with scale now to a tune of $68 billion, which is like the annual