Romania’s pharmaceutical market is at a pivotal moment, marked by rapid growth and ongoing modernisation. Despite rising investments and a dynamic retail sector, challenges such as underfunding and limited access to innovation persist. Barbara Fritsche, regional director at Servier, spoke to BR about the company’s activity in Romania, its role in the local market, and the key developments shaping the sector. By Anda Sebesi How would you characterise the pharmaceutical sector in Romania? What